Yes. JCPenney matches any retailer's in-store and online prices, including items sold by Amazon.com. It does not match marketplaces, third party sellers such as deal websites, or auctions. The item must be identical: same brand, style, color, size, model number and so on. The price must be a current advertised price, so unadvertised in-store prices do not count. JCPenney won't match a competitor's clearance, closeout, coupon-required or club and loyalty card prices, or items the competitor has out of stock, and shipping is not included. It also matches JCPenney.com prices on in-store purchases and vice versa, except clearance pricing and online only coupons. The holiday news is good: there are no blackout dates, and the guarantee runs 365 days a year, including Black Friday. Purchases in Alaska and Puerto Rico are excluded.
Follow-up questions
What to do
Pull up the full competitor ad before you go and make sure the model number, size and color line up exactly. Keep your receipt handy for 14 days in case you find a lower advertised price.
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See today's priceSources: Lowest Price Guarantee Policy, Returns Policy Price Match Information, read Nov. 9, 2026.
