Bottom Line
Nov. 20. JCPenney runs its Black Friday Deals from Nov. 20 through Nov. 29, so Black Friday prices last 10 days instead of one. Stores open at 5 a.m. local time on Black Friday. The "5, 9, 1, 5" surprise giveaways return in stores at 5 a.m., 9 a.m., 1 p.m. and 5 p.m. on Nov. 27. A select number of fans who enter JCPenney at opening on Black Friday get a free limited edition mini JCPenney Hogwarts Express snow globe, and full-size versions are for sale. The holiday catch: JCPenney stores are closed on Thanksgiving Day, so the in-store rush starts with the 5 a.m. Black Friday opening.
Follow-up questions
Does JCPenney have deals before Black Friday?
Yes. JCPenney's Biggest Sale of the Season runs Nov. 5 through Nov. 11, and JCPenney says 97% of the store is on sale in-store during it. A Really Big Deals weekend runs Nov. 13 through Nov. 15. Holiday Daily Deals run Nov. 16 through Nov. 19, with one theme a day, such as sleepwear on Nov. 16 and jewelry and dressy apparel on Nov. 19.
What deals come after Black Friday?
Price Lock runs Dec. 1 through Dec. 25 and locks in low prices on seasonal must-haves for home, hosting and gifting. Another Really Big Deals weekend runs Dec. 11 through Dec. 13. Every Monday through the season, JCPenney posts a cheat sheet to the best products and deals to shop that week.
Is JCPenney open on Thanksgiving?
No. JCPenney stores are closed on Thanksgiving Day and on Christmas Day. Stores open at 5 a.m. local time on Black Friday and at 9 a.m. local time on Christmas Eve, as part of extended hours through the season.
Do JCPenney Rewards members get anything extra?
Yes. Rewards Access members can earn $10 back when they spend $50 and can do it up to four times. The rewards can be used at JCPenney or Aéropostale.
What to do
If you want the giveaways and a shot at the free snow globe, be at the door for the 5 a.m. Black Friday opening. If you would rather skip the crowd, the same Black Friday Deals run through Nov. 29.
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Sources: Black Friday Deals Nov 20-29 2026, read Nov. 9, 2026.