GuideMoney saving tipsNovember 2, 20262 min read

Do You Need Walmart+ for Black Friday Deals?

No. Walmart+ buys a head start on some online deals. The 2026 event dates and start times, and what early access really covers.

Bottom Line

No. Walmart's Black Friday deals are open to everyone, and Walmart+ buys a head start on some of them. Early Black Friday Deals run Nov. 12 to 15: online at 12:01 a.m. ET and in stores at 6 a.m. local time. Black Friday Deals run Nov. 23 to 29: online at 12:01 a.m. ET, and in stores on Nov. 27 at 6 a.m. local time. In both events, Walmart+ members get early access to hot Deal drops at 12:01 a.m. ET on the first day, and any items left open to all customers at 12:01 a.m. ET the next day. Select online-only deals are reserved for Walmart+ members for the first 24 hours, while supplies last. Cyber Monday runs Nov. 30 to Dec. 2 on Walmart.com.

Follow-up questions

Is Walmart+ early access online or in store?
Online. Walmart lists early access as a benefit for paid Walmart+ members only, online only, while supplies last. In-store deals start at 6 a.m. local time for everyone.
Is Walmart+ worth it just for Black Friday?
Only if a hot Deal drop item is on your list and you expect it to sell out on day one. Judge the membership on what you would use all year: Walmart lists free delivery with an order minimum, a choice of Paramount+ or Peacock, and gas savings. Early access is listed for paid members only, so check whether a trial counts before you rely on it.
When do Walmart Black Friday deals start in stores?
Early Black Friday Deals start in stores on Nov. 12 at 6 a.m. local time. Black Friday Deals start online on Nov. 23 and in stores on Nov. 27 at 6 a.m. local time.
Will Walmart price match its own Black Friday deal?
No. Walmart stores match lower Walmart.com prices, but not Walmart.com prices on special events, including Rollback, clearance, Black Friday and Cyber Monday deals. Walmart.com orders get no price match at all.

What to do

Make your list before Nov. 12. If one item on it is a hot Deal drop that you expect to sell out, early access may be worth it. If not, shop the same deals when they open to everyone.

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Sources: Walmart's Oct. 26, 2026 holiday events announcement, the Walmart+ page on walmart.com, and Walmart Policies and Guidelines, read Nov. 1, 2026.

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